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Agency Retainer Pricing Calculator

Build practical retainer price bands and package tiers from real delivery inputs, service scope, and target margin goals.

Retainer price bandsScope-aware tiersMargin-first logicCopy and export

Retainer Inputs

Agency nameCore offer statementService focusClient segmentPricing modelBilling cadenceCurrencyMonthly hoursTeam sizeAverage hourly cost (USD)Target margin (%)Scope components (comma or new line separated)Key deliverables (comma or new line separated)Include strategy advisoryInclude reporting layerInclude recurring meetingsInclude priority support

Retainer Recommendation

Add retainer details and click Generate to produce practical pricing ranges and tier suggestions.

Free tool - no sign-up required

Retainer price bands

Generate low, target, and high pricing ranges

Scope-aware tiers

Create package tiers aligned to service focus and deliverables

Margin-first logic

Estimate retainers from cost structure and profitability targets

Copy and export

Save full retainer recommendations as TXT

Frequently Asked Questions

Can I use this for different agency service lines?

Yes. You can switch service focus, client segment, and pricing model to generate fit-for-purpose retainer recommendations.

Does this include package tiers and support options?

Yes. Generated output includes tiered pricing guidance and scope-sensitive feature recommendations.

Is this retainer calculator free?

Yes. You can generate, copy, and download retainer pricing drafts with no sign-up required.